What’s in a name? Take “crackerjack.” The word has been a compliment, the nickname for a navy uniform, a snack, even a model of bicycle helmet. And now it’s setting a local athlete against one of the world’s biggest food companies.
On one side is Colleen Bell, who competes in Austin’s Texas Rollergirls flat-track Roller Derby league under the skate name Crackerjack. On the other is Frito-Lay North America Inc., the Plano-based subsidiary of PepsiCo that produces the snack Cracker Jack. Frito-Lay claims that “Crackerjack” is too much like “Cracker Jack.” But Bell argues there are big differences between the two, and it’s not just that her tattoos are permanent.