It’s not spam, it’s BACN. A web-term that was influenced by the proliferation of web 2.0 social networks used to describe “notifications you want, just not right now.” Twitter requests, facebook notifications, bill-payment receipts, etc. Even though you’re expecting the e-mail, *and* you want to read it, now is just not a good time to click the “read” button. You want to; you just don’t have time right now.

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