It may not sound kosher but Israeli researchers are using pigs to test an innovative technology they say will replace cosmetic breast surgery. But we’ll get back to that later.

The MIM technique (Minimally Invasive Mastopexy), developed by the startup of the same name, promises to reshape, support and lift breast soft tissue in a much more minimally invasive manner than today’s cosmetic breast surgery. They’re calling their breast support kit the ‘Cup&Up’.

“What we’ve done is build a silicon bra, insert it into the body and attach it to the ribs and to the fascia. It’s like a normal external bra,” he continues, “where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body.”

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