The federal government may be using a lot of Monopoly money these days, but no matter how you slice it, $20 million is a lot of cash. That’s what the United Methodist Church is spending on its ReThink Church campaign over the next four years. That’s $13,699 per day, every day, until 2013. And if it works, it will be worth the money. Spending generously on marketing is a good investment if it’s done correctly. But that’s a big “if”.
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