Susan Pagan was recently surprised by her 9-year-old daughterâ€™s report card. Her daughter had made the honor roll, but that wasnâ€™t a shock. What was surprising was that her daughter was now entitled to a free Happy Meal because of her grades.
â€œShe came home bubbly and happy about her report card,â€ said Pagan. â€œOn the cover was a McDonaldâ€™s ad. I was blown away.â€
As part of a joint business partnership with The School Board of Seminole County, Fla., McDonaldâ€™s offered students food prizes for Aâ€™s and Bâ€™s, citizenship and attendance. The offer was valid for kindergartners through fifth graders.
Pagan viewed this ad as â€œpreying on our childrenâ€™s vulnerabilities especially in light of the obesity epidemic.â€
I also wonder what it must be like going to elementary school with the last name of Pagan.Â