This site was launched in 2006 by Myrlia Associates Ltd., a UK registered company founded by husband-and-wife team, Steve & Lia Purcell. Lia had become highly aware of the many wonderful things that celebrities are doing to help the world, and wanted to set up a site that would focus on publicizing those good things.
We hope to help charities with celebrity supporters by giving those celebrities’ fans the inspiration and information they need to follow their heroes’ example.