Watch it here.
- 70,000 liters of paint.
- 358 single bottle bombs.
- The ad took 10 days and 250 people to prep and shoot.
- The paint had to be delivered in 1 ton trucks and was mixed on-site by a dedicated team of 20 people.
- Cleanup only took 60 people about 5 daysÂ since a special water-based paintÂ was used.Â ItÂ was easy to scrape off after itÂ dried. Keep in mind everything seen in this ad was done practically with no digital effects.