Colorful Sony Commercial

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Watch it here.

Some facts:

  • 70,000 liters of paint.
  • 358 single bottle bombs.
  • The ad took 10 days and 250 people to prep and shoot.
  • The paint had to be delivered in 1 ton trucks and was mixed on-site by a dedicated team of 20 people.
  • Cleanup only took 60 people about 5 days since a special water-based paint was used.  It was easy to scrape off after it dried. Keep in mind everything seen in this ad was done practically with no digital effects.
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