In the good old days of cutting-edge rebellion, getting a tattoo was a sign of rebellion for ordinary men.

But times have changed, and so have the trends. Tattoos have become commonplace, and body modification has become weirder and wilder than ever before. The latest fad in England is new and hot — literally.

As seen in the movie “Jarhead,” branding is traditionally associated with severe physical pain and, of course, with livestock. Now people are paying anywhere from $150 to upward of $1,000 to have the procedure done on themselves.

The Web site YouTube offers quite a selection of video on the topic — kids at home, using the crudest of methods to permanently scar themselves has got people curious and concerned.

“Nightline” went up to the city of Manchester, to visit one of the only tattoo studios in Great Britain that offers branding, and to find out why it is so popular.

Full Article