Krispy Kreme Ice Cream?

krispy_kreme.jpgWINSTON-SALEM, N.C. – Krispy Kreme Doughnuts is testing TV advertising in some of its markets and will also try selling ice cream products.

Company CEO Daryl Brewster says the spots focus on the theme, “Think Krispy Kreme,” which he hopes will generate more frequent trips by its customers. He says Krispy Kreme stores have about a million customers each week, but the average customer “only comes back five times a year.”

The company is testing a proprietary Ice Kreme product that will be sold in cups, cones and shakes, as some customer say that’s something that could get them into the stores more often.

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