The end of the world is near. Well, at least one would think that if they heard that a big company got ticked off because one of their product was used without permission in a film. A company not wanting free advertising — isn’t that one of the signs of the apocalypse? Okay, maybe an exception would be made if it was some truly despicable person or scenario that would completely tarnish the image of the product. But it’s not. It’s Jesus! Oh, yes, Jesus drinks a can of Coke in the desert in a new Italian film, and Coca Cola has taken legal action against the producers.

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