This growing power of the customer is seen most clearly in the backlash against company’s with poor call center services. A company’s help center (call center) is the first point of contact that a customer has with the firm. Customer retention, satisfaction and loyalty, all depend on how well the person at the other end of the line handles the customer.
So how can we convince these companies to realize the importance of providing decent call-center services? At our end, we have created a hall of fame and shame where we honor the companies that have made customer service a priority and shame those that haven’t.Â
AMEX…Whatever! Everytime I call there I end up in India and get someone reading me a script!!!! UGH!!