It’s commonly known as the “O” Factor, but when Oprah Winfrey touts a product on her show there’s nothing common about the craze that follows. Each year, starting in September, Oprah’s staff picks products for her November “Favorite Things” show, which highlights a range of products from laptops to sleepwear to pastries.
And while many small businesses long for such exposure and the orders it can bring, there is also no way to fully prepare for the instant fame – particularly for a company with a tiny staff and limited resources.
With that being said, here’s how some small businesses fared when Oprah Winfrey picked their products as her ‘Favorite Things,’ and where they are now.