Best Buy sells a lot of DVDs, but it is taking another step to get ready for the day when that business shifts online.
The giant electronics retailer on Tuesday is announcing a partnership with Sonic Solutions‘ Roxio CinemaNow service to deliver first-run DVDs streamed online directly to consumers.
The idea, said Chris Homeister, senior vice president for entertainment at Best Buy, is to let consumers pay once for a DVD and then eventually be able to play it on any device: television, Blu-ray disc player, personal computer, handheld media player or smartphone.
The new service will be a Best Buy-branded offering, available starting early next year.