London start-up Ad-Air plans a landing strip campaign

With airlines turning seat backs, tray tables and even overhead bins into advertising platforms, looking out the window of an airplane has been one of the last ways to enjoy a marketing-free moment.It looks as if that, too, is about to change – at least during that tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway.

A start-up called Ad-Air, based in London, said Monday that it had created what it called the “first global aerial advertising network” – giant, billboardlike ads that will be visible from the air, as planes approach runways.

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This article reminds me of the Fellowship Church sign I see when I fly into DFW.


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