Strength is the theme of the new U.S. Army campaign breaking Nov. 9 to replace the “Army of One” push. “There’s strong, and then there’s Army strong,” says a video from McCann Worldgroup explaining the new theme. “The strength to do good today. The strength to do well tomorrow. There is nothing on this green earth that is stronger than the U.S. Army.”Army Secretary Francis J. Harvey announced the campaign as part of a speech today at the Association of the United States Army annual meeting. The new campaign “speaks to an essential truth of being a soldier” and highlights the transformative powers of the Army, he said in a statement.
Personally, I don’t think anything can beat ‘Be All That You Can Be’ slogan, and I think they need to do away with all the berets that are all now standard uniform.