Display of Texas flag
Portray Washington as the enemy, use menacing background music
State you are a fighter
Show image of Reagan, use uplifting background music
Show traditional white family
Display of faith
Second Amendment support/hunting picture
Tax Cuts
And I’m sure a liberal state like Vermont or New York has their own version when it comes to their politician.
My son cracked up when this Dan Patrick for Lt Gov ad came on yesterday, he noted the eagle's cry at the very end and the fact that we are "fighting POTUS"… like that's a good thing.
https://www.youtube.com/watch?v=q7Iyrf3pkjE
Even if you are running for the local school board, you must stress that you will fight President Obama.
These are the same people that were crying "you don't support the troops" if you didn't vote Republican in '04 & '08.