“I never forget a face,” goes the Marx Brothers one-liner, “but in your case, I’ll be glad to make an exception.”
Unlike Groucho Marx, unfortunately, the cloud never forgets. That’s the logic behind a new application developed by Carnegie Mellon University’s Heinz College that’s designed to take a photograph of a total stranger and, using the facial recognition software PittPatt, track down their real identity in a matter of minutes. Facial recognition isn’t that new — the rudimentary technology has been around since the late 1960s — but this system is faster, more efficient, and more thorough than any other system ever used. Why? Because it’s powered by the cloud.