TiVo Gets Its Own Shopping Channel: Amazon

Online shopping addicts beware. A TiVo-Amazon partnership will soon allow TiVo customers to purchase items via Amazon.com without ever leaving the couch.

With Product Purchase, TiVo users can click over to Amazon on the TV screen using their remote control and purchase items discussed on a certain TV show.

Want a few of Oprah’s favorite things? Intrigued by a book mentioned on The Colbert Report? Click over to TiVo’s Universal Swivel Search function, find the items, and purchase them directly.

The service launches Tuesday and is available on broadband-connected Series 2, Series 3, and TiVo HD DVRs.

It will launch in conjunction with four specific TV shows: the Oprah Winfrey Show; The Colbert Report; The Ellen DeGeneres Show; and Burn Notice. But if a “product is seen or advertised on any TV show or network, and sold by Amazon.com it can be merchandised to viewers through TiVo,” Evan Young, director of broadband services for TiVo, said in a statement.


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