Countless Americans have this classic ditty embedded deeply in their psyches: “I wish I was an Oscar Mayer wiener.”
But what it means to be an Oscar Mayer weiner is changing, because for the first time in 20 years, Kraft foods, which makes Oscar Mayer hot dogs, is altering its formula.
I went inside their top-secret test kitchen.
“We have even higher quality cuts of meats, a different unique spice blend to make it just the beefiest, juiciest hot dog that we’ve ever made,” said Sean Marks, Kraft’s senior marketing director.
To drive the point home, he added, “We are America’s favorite hot dog.”
So why change? The fact is, Kraft is in a neck-and-neck battle with Sara Lee and that company’s Ballpark Franks.