Al Gore and his organization, the Alliance for Climate Protection, are hoping that a campaign pairing unlikely couples will generate more support for their cause.
The commercials, scheduled to begin on Wednesday, will team up offbeat celebrity couples who may not have much in common but share a belief that it is important to address climate change.
The first spots will bring together a prominent Democrat, Nancy Pelosi, and a prominent Republican, Newt Gingrich; a clergyman on the left, the Rev. Al Sharpton, and a clergyman on the right, the Rev. Pat Robertson; and country singers with sharply differing ideologies, the Dixie Chicks and Toby Keith.
The campaign is being created by the Martin Agency in Richmond, Va., part of the Interpublic Group of Companies. Martinâ€™s work is familiar to TV viewers because the agency also produces campaigns for Geico insurance and Wal-Mart. The campaign will also include ads online and in print.