There is a code written into a lot of articles we read from the web. For instance, if there was a news article on Hawaii, a lot of times a program will scan the article, pick up on the key word “Hawaii” and will choose an advertisement to display on the page that relates to vacations in Hawaii.
Today there was an article on CNNSI.com about New England Patriots football player Marquise Hill who died in a jet ski accident.
Below his picture was a Sea-Doo advertisement
Click to enlarge screenprint.
