The worldâ€™s first spiritual perfume â€“ VirtueÂ® â€“ was Premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.
Be sure to read the Virtue Story:
When we started VirtueÂ®, there was no IBI. We were just two individuals, who had a dream to make a difference in the world we served. How could we make a dream a reality and have it be truly Inspired? Truly in service to our intent to create a fragrance that would serve a Spiritual purpose. To truly serve the Spiritual side of humanity. The key… was the fragrance. And the key to the proper fragrance was Spirit, Itself.
To help with the focus, we drew on the Spiritual roots that we had grown-up with. We turned to the Bible and let Spirit guide us through the process of picking and choosing the right elements to include in the fragrance.