Domino’s Pizza Green Graffiti
Domino’s Pizza is launching an environmentally-friendly and potentially controversial marketing campaign with a unique twist to promote its Domino’s American Legends specialty pizzas. In an overnight secret mission, 220 Domino’s Pizza logos have been strategically “blasted” onto sidewalks in three legendary American cities (Los Angeles, Philadelphia and New York City) with the help of a high-pressure water sprayer.
Starting today, the first 250 people to email pr@dominos.com and submit a photo of them with a GreenGraffiti sidewalk Domino’s logo will receive a $15 Domino’s gift card, good for a Domino’s American Legends pizza.
