‘For God So Loved The World’ For A $19.99 Oil Change?

A Collin County business offering customers a break on the price of an oil change is requiring a little more than just bringing in a coupon.

Customers are being asked to quote a Bible verse, and some of them are finding out that if they won’t it will cost them.

Resident Marshall Wei, who had been to the Kwik Kar on Custer Road in Plano before, was happy to find the coupon hanging on his door last week.

Above the promised $19.99 price though, the coupon says customers must quote the New Testament verse John 3:16 to get the deal.

“I think maybe I forgot exactly what it is, and I needed to go look it up online,” Wei said

With the verse in hand, Wei drove to the store and pulled into the garage, but as he waited he started having second thoughts about the offer.

“Why should I be compelled to quote something I do not feel comfortable to quote?” he asked.

After a short discussion with a store manager about the verse, he declined to recite it, and ended up paying more than $46 for the service, more than twice what he expected.

Full Article

Posted in DFW, Spiritual | 1 Comment

The New Advertising Demographic: Infants to 3-Year-Olds

Jenny Gill was in New York’s Cornell Weill hospital earlier this year for the birth of her son, Jack, when a photographer stopped by to take snapshots of the mother and newborn. The practice is common in hospitals, but what the photographer did next surprised Gill.

“In the middle of taking the pictures, she pulls out this cutely wrapped onesie and says, ‘Oh, here’s a free Disney onesie. We’ll just need your email address,’” Gill recalls. “It weirded me out. I just gave birth, please lay off with the Disney already!”

Disney is unlikely to lay off anytime soon, and neither are the countless other brands in need of dollars. They’re part of a trend—fueled in part by the growth of digital devices—toward aggressively targeting a demographic that didn’t exist, in marketers’ eyes, until recently: infants to 3-year-olds. By getting their logos and iconic characters in front of babies—even those with still-blurry eyesight—they hope to establish brand-name preference before she or he has uttered a word.

Full Adweek.com Article

Posted in Interesting | Comments Off on The New Advertising Demographic: Infants to 3-Year-Olds