I think Google is doing the right thing by their reorganization, it was getting quite large, not streamlined, and confusing understanding who did what. I’m guessing their intent on naming the parent company Alphabet is somewhat similar to Amazon. If you look at the Amazon logo, you’ll see there’s an arrow going from the “A” to the “z” to show they sell everything “from A to Z”. I suppose with Alphabet, they want to show with a base set of letters, you can create almost words, sentences, poetry, songs, stories, books, etc.
My favorite part about this new Google/Alphabet announcement – There’s already a new Alphabet website, abc.xyz, which includes a hidden link to the fictional Hooli.xyz website from the HBO comedy Silicon Valley.