Their first hotel is in Chicago, and like their airline, they want to rock the boat.  The idea of calling rooms, “chambers”, is a bit out there, but I’ll go along with it.

Virgin’s First Hotel Got Rid of Everything We Hate About Hotels

• Virgin’s new hotel, its first, in Chicago has an exceptional minibar. All of the items — from the Peanut M&M’s to the red wine to the little packets of Emergen-C — are priced at street prices.
• The Virgin hotel has free and open Wi-Fi throughout the property.
• Two rooms on each floor are pet friendly and marked by an obedient pooch statue chained to the outside of the door.
• The televisions are smart TVs so you can easily stream Netflix or movies from your own device.
• Need a ride? The house car here is a Tesla and will take you anywhere within a 2-mile radius.