I’m ready for some airfare price wars in the area.
One year from Sunday, the shackles come off Dallas Love Field, and Southwest Airlines Co. is already anticipating the moment.
It is planning a full year of celebrations and promotions to lead up to Oct. 13, 2014, when the Wright amendment goes away and Southwest can fly nonstop anywhere it wants in the United States.
The Dallas-based carrier, whose main offices abut Love Field, isn’t revealing everything it has planned. But on Monday, it will unveil a countdown clock in its headquarters lobby so that employees can see how many days remain until the big change.
“Something big is going to happen on 10-13-14,” Southwest executive Ron Ricks said Friday, “and it’s so big that we think it’s going to take a full year to celebrate. So we’re going to start the countdown at 10-14-2013.”