According to data obtained from the NFL by Darren Rovell of ESPN, the NFL “takes a 25% royalty from the wholesale price (1/2 retail), donates 90% of royalty to American Cancer Society.”
In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%)
Then consider that only 71.2% of money the ACS receives goes towards research and cancer programs.
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research.
I saw another article that showed even lower numbers around 3.25%. http://www.businessinsider.com/why-is-the-nfl-pro…
We had a High School Volleyball tournament under the "Pink" for cancer moniker, The VB Booster club raised about 5k of which they sent 750 to the American Cancer Society, I thought it was in poor taste then, this is even in poorer taste but I think everyone is afraid to stand up and say this is not helping, like the walk for …..
Are the retailer or manufacturer still paying licensing fees? If so, that would make the amount the NFL receives even greater.
This excellent blog post, “A Shockingly Small Amount Of Money From Pink NFL Merchandise Sales Goes To Breast Cancer Research | BagOfNothing.
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