Top Bible-Minded Cities
Regionally, the South still qualifies as the most Bible-minded. The top ranking cities, where at least half of the population qualifies as Bible-minded, are all Southern cities. This includes the media markets for Knoxville, TN (52% of the population are Bible-minded), Shreveport, LA (52%), Chattanooga, TN (52%), Birmingham, AL (50%), and Jackson, MS (50%). Other markets in the top 10 include Springfield, MO (49%), Charlotte, NC (48%), Lynchburg, VA (48%), Huntsville-Decatur, AL (48%), and Charleston, WV (47%).
Least Bible-Minded Cities
The least Bible-oriented markets include a mix of regions, but tend to be from the New England area. Easily the lowest Bible-minded scores came from Providence, RI (9%) and Albany, NY (10%). To put this in perspective, the most Bible-minded markets are five times more likely to have residents who qualify as Bible-minded than is true in these two Northeastern cities.
Though these two cities are the most extreme, none of the cities in the bottom 10 break 20%, where even one in five people could be considered Bible-minded. The New England area is home to most of the markets in the bottom 10 Bible-minded cities, including Burlington, VT (16%), Portland, ME (16%), Hartford, CT (16%), Boston, MA (16%), Buffalo, NY (18%) and New York, NY (18%).
The remaining markets in the bottom 10 are primarily in the West and include San Francisco, CA (16%), Phoenix, AZ (17%), and Las Vegas, NV (18%). Cedar Rapids, IA (18%) being something of an outlier.
Texas: As part of the traditional “Bible belt,” Texas stayed fairly true to trend, with most of it’s major cities ranking in the top half of Bible-minded cities. Dallas / Fort Worth ranked as the top Bible-minded city in Texas (38% Bible-minded, ranking at 27th) over San Antonio (36%, rank: 33), Houston (32%, rank: 39) and Austin (29%, rank: 48). Notable exceptions to the Bible-mindedness of Texas cities were Harlingen / Weslaco / McAllen / Brownsville (28%, rank: 56), Waco (27%, 59), and most significantly El Paso (23%, rank: 80). These exceptions are likely a result of these markets having a higher percentage of Hispanic Catholics, who are less likely to engage the Bible.