From a Dallas Morning News article:
The details aren’t finalized, but here it is: Next year on Veterans Day weekend, there will be four — count ‘em, four — games taking place simultaneously at Cowboys Stadium, site of the 2014 Final Four. The games will begin 15 minutes apart and be held side by side (by side by side) in the giant facility. The purpose is to simulate the madness that takes place during the first week of the NCAA tournament. Only instead of the games taking place in four different cities, they’ll be played in one town, under one roof.