Dr. Marie Catherine Klarkowski whose practice is in Munich in southern Germany said that she came up with the idea after watching the way male visitors to the local Oktoberfest enjoyed looking at the traditional low-cut Dirndl dresses.
So she ordered for herself and her 10 staff similar frilled blouses in the same style with low cut cleavages and tight bodices that work like a push-up bra.
Dr Klarkowski, 41, said: “The most important thing for us is to take away the patients’ fear. The sight of cleavages gets patients narcotised and distracted from the pain rather quickly.”
She added: “Some patients’ mouths are already wide open on entering the practice – and that is just what a dentist wants.”
For Dr Klarkowski the investment paid off – she has a third more patients since the change – all of them male.
And here’s the doctor’s website.