Ice Cream Roller Coaster Challenge

Every year Cadbury Icecreamland surpass themselves in providing unique and thrilling environments for their lolly-licking patrons and aficionados.

Their latest jape is to challenge fans to eat a Cadbury Flake 99 ice cream upside-down on a rollercoaster at speeds of over 40mph and pulling over 3Gs – and then repeat the same feat going backwards whilst being splattered in a veritable blizzard of Cadbury ice cream.

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