We created manpacks to help men eliminate one more thing they always forget to do.
…that most men are fully capable of ensuring they have clean stuff to wear. The task just happens to be low priority.
…in working *with* human nature, rather than fighting against it. Encouraging men to more regularly shop for underwear is not the answer.
…in self-reliance. In this case, it means not waiting for someone else to buy us socks as a gift.
…simplicity is awesome. One measure of success is how much we liberate ourselves from things we don’t like doing. Automation is key.