A Homestead church has found a rather unusual way to get their message across – hire the competition, CBS station WFOR-TV reported.

Drivers passing by the Vision Church on Sunday saw ‘the Devil” picketing outside of the church with a sign that read “Boycott Vision Church”

“We want to reach people that normally might not be interested in church or even give it a second thought. To have Satan stand outside Church on Sunday mornings is definitely something that makes drivers take a second look and think,” said church founder Pastor Mathias Grehn in a written statement.

As part of the “Boycott Vision Church” campaign 15 thousand postcards were mailed out to the surrounding community with messages like “I hate Vision Church” signed by Satan. The church has also set up a Web site SatanHatesVision.com. Online ads can also be seen on both Facebook and MySpace.