Top 10 most controversial UK ads

The Department of Health advert prompted 774 complaints to the Advertising Standards Authority (ASA).

The number of adverts complained about in 2007 was the highest ever at 14,080 and key grievances were violence and misleading claims about being green.

But 2,458 adverts were changed or withdrawn following action by the ASA, it said in its annual report.

So here are the top 10 adverts of 2007, measured by volume of complaints:


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