Itâ€™s a sitcom-length Sunday worship service.
A Sweet Half-Hour of Prayer.
And itâ€™s attracting time-sensitive seekers to The Church at Rock Creek at 12: 30 p.m. Sundays.
The Little Rock Southern Baptist megachurch is billing the new 30-minute-long event as a â€œgreat solutionâ€ for timestarved Arkansans with busy schedules.
But some Christian leaders say that heavily abridged services could be counterproductive.