AUSTIN â€” When top lottery officials last winter announced the introduction of a $50 scratch-off game â€” the priciest lottery ticket in the nation â€” they said they hoped to appeal to a particular type of player: The affluent.
As it turns out, the $50 game, called $130 Million Spectacular, has fared best in middle-income neighborhoods typically not considered affluent, according to six months of sales data analyzed by the Houston Chronicle.
And I had no idea it was so popular.
The $50 scratch-off game did so well in Texas that the state, without fanfare, launched in November a second $50 game called $130 Million Payout Bonanza. Together, the two games have generated $158 million in revenue.