Many Americans will be wagering on this week’s baseball World Series. For Taco Bell, the stakes are a free taco for everyone in the United States.
The fast-food chain on Monday unveiled a promotion it is calling “Steal a Base, Steal a Taco,” which will run through the best-of-seven matchup.
“Millions and millions of people will be watching the Series and hopefully tuning in to see when they are going to get their taco,” said Taco Bell spokesman Rob Poetsch.
There has been at least one stolen base in every World Series matchup since 1990. When the first base is stolen, the unit of Yum Brands Inc, will announce a Tuesday afternoon when consumers will be able to walk into the chain’s participating 5,800 outlets and ask for a free taco. Anyone who walks into a participating outlet during the give-away period would be eligible for a free taco.
You’d think with Taco Bell the “Runs” would make more sense
than the “Stolen bases”
I’m kind of a halfway hockey fan, not serious, but I enjoy it. Anyway, I went to an Atlanta Thrashers game some time ago (I think it was before the strike), and late in the third period the fans started chanting “We want tacos! We want tacos! We want tacos!”. I was confused at first, but one of the fans near me explained that Taco Bell gives out a free taco if someone on the Thrashers gets a hat trick. Same kind of thing. End of story – I got a free taco!