LifeWay Christian Resources of the Southern Baptist Convention Growing on iTunes

NASHVILLE, Tenn. (BP)–Individuals searching for everything from Beth Moore Bible studies to Vacation Bible School songs need look no further than their iTunes account.

In 2006, LifeWay Christian Resources of the Southern Baptist Convention began placing downloadable audio files on Apple’s iTunes website, the world’s largest such catalog that features more than 5 million songs and nearly 1,000 television shows and movies.

“iTunes is the easiest and most customer-friendly way to get music to our customers,” said Aaron Linne, a customer experience technician at LifeWay. “It allows us to reach beyond regular channels to meet people’s needs.”

Today, LifeWay offers more than 500 tracks on the popular audio repository, and that list is ever-growing.

While choral music comprises an abundance of the content LifeWay offers on iTunes, the most popular items continue to be Beth Moore Bible studies such as “Jesus, the One and Only” and “Daniel: Lives of Prophecy, Words of Integrity,” the study that launched LifeWay’s women’s area in iTunes.

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