NASHVILLE – A new television message entitled â€œFinding Yourselfâ€ recognizes that what people show on the outside is not always what is happening in our hearts.
The commercial is the latest component of The United Methodist Churchâ€™s â€œOpen hearts. Open minds. Open doors.â€ media campaign, and airs for the first time today.
â€œThrough this commercial, we are encouraging people to find themselves as they show others whatâ€™s really going on inside. In doing so, they can find a path to God within a loving community â€“ the people of The United Methodist Church,â€ said the Rev. Larry Hollon, chief executive of United Methodist Communications.
The commercial features various people exhibiting one face to the outside world, but wearing a screen that functions as a window to their hearts and shows what they are really feeling.
The national ad campaign will run now through Easter on the following cable networks: BET, CNN, Animal Planet, CNBC, Hallmark, CNN Headline News, HGTV, MSNBC, Oxygen, SciFi, TBS, TVLand, USA, the Food Network, and the Weather Channel. The commercial will air 963 times at a cost of nearly $1.5 million and is expected to reach 55 million adults 25-54 years of age.