Catchy name.
thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com

For instance:
Who has the longest ear hair in the world?

Or the longest homerun:

May 22 1963 at Yankee Stadium Mickey Mantle connected with a pitch that sent the ball rocketing out of the stadium…almost. It struck the facade just a few inches from the top and bounced back into the infield. Through complex computer calculations, it has been estimated that the ball, had it cleared the facade, would have traveled 734 feet.

So what was the longest hockey game in the world?
240 hours

Or the longest beard by a female?