KUMHO Tire USA…December 21, 2006…announces the introduction of the worldâ€™s first fragrance automotive tire, the ECSTA DX. The project is the â€œfruitionâ€ of more than a yearâ€™s worth of research and development to deliver an alluring aroma tire that replaces the normal â€œblack rubberâ€ smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine.
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