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easyJet has today become the first airline to outline the environmental requirements that must be met by the next generation of short-haul super-clean aircraft; and unveiled its design of what such an aircraft could look like for operation by 2015. Dubbed the “easyJet ecoJet”, the aircraft would need to be 25% quieter and would emit 50% less CO2 and 75% less NOx than today’s newest aircraft (the 737 and A320 families of aircraft).

The aircraft will incorporate the latest research by airframe and engine manufacturers around the world – all of which can be incorporated into an aircraft that should be in operation by 2015. The projection for the 50% CO2 reduction is based on the findings from the latest research by the industry leaders and will come from the engines (25%), the lightweight airframe (15%) and from improvements to air traffic control technology and design (10%).

In easyJet’s current configuration and operation, the projection for the eco-liner would generate less than 47g of CO2 per passenger km. For comparison, easyJet’s current operations generate 97.5g of CO2 per passenger km, the Toyota Prius emits 104g of CO2 per kilometre; and the European car industry has recently been given a target to achieve 130g of CO2 per kilometre.

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Early next month, 425 Wal-Mart stores nationwide will begin carrying faith-based toys from One2believe that target parents who would rather that their kids play with a Samson action figure than a Spider-Man action figure.

It’s the first time the world’s largest retailer has carried a full line of religious toys. “We’re seeing interest from parents in faith-enriching toys,” says Melissa O’Brien, a Wal-Mart spokeswoman.

Religious products have become a multibillion-dollar business, and the toy move comes as it targets a younger audience. Fox recently created FoxFaith, a 20th Century Fox unit to distribute family movies with Christian themes. In January, Universal Pictures will release The Pirates Who Don’t Do Anything — A VeggieTales Movie, based on the spiritual characters by Big Idea.

But until now, most faith-based toys have sold successfully only in specialty religious stores, not at mass-market retailers, warns Jim Silver, editor of Toy Wishes magazine. “Once children turn 4, parents tend to get them what they want. And right now, kids are asking for Transformers.”

About one-sixth of Wal-Mart’s 3,300 stores will carry the One2believe line, which will get 2 feet of toy aisle shelf space, says O’Brien.

One way Wal-Mart decided where to carry them, she says: Stores that sell a lot of Bibles will carry the new line.

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I heard Elizabeth Vargas refer to Osama Bin Laden as OBL.

That’s the first I heard of this.

I wonder if this will catch on, of if I’m just behind on things.