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I can totally see a case when a mother and her child are waiting in a doctor’s office, and then the mother looking over in horror as she sees her child liking a magazine that’s probably already been licked by 10 other sick kiddos.

Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”

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But have no fear, the marketers have already thought ahead . . .

Marketers are excited about the prospects for lickable ads, but also have to deal with the “ick” factor. Since magazines are often passed from reader to reader (think doctors’ offices) there is a good chance that saliva could be left on the ad. Readers are supposed to peel off the entire sticker on the Welch’s ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn’t rip off the whole sticker, First Flavor says, the flap can’t reseal, giving people an easy way to know whether the ad has already been licked.

In a test of the American Dream, Adam Shepard started life from scratch with the clothes on his back and twenty-five dollars. Ten months later, he had an apartment, a car, and a small savings.

Alone on a dark gritty street, Adam Shepard searched for a homeless shelter. He had a gym bag, $25, and little else. A former college athlete with a bachelor’s degree, Mr. Shepard had left a comfortable life with supportive parents in Raleigh, N.C. Now he was an outsider on the wrong side of the tracks in Charles­ton, S.C.

But Shepard’s descent into poverty in the summer of 2006 was no accident. Shortly after graduating from Merrimack College in North Andover, Mass., he intentionally left his parents’ home to test the vivacity of the American Dream. His goal: to have a furnished apartment, a car, and $2,500 in savings within a year.

To make his quest even more challenging, he decided not to use any of his previous contacts or mention his education.

During his first 70 days in Charleston, Shepard lived in a shelter and received food stamps. He also made new friends, finding work as a day laborer, which led to a steady job with a moving company.

Ten months into the experiment, he decided to quit after learning of an illness in his family. But by then he had moved into an apartment, bought a pickup truck, and had saved close to $5,000.

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