The IKEA Game is very simple – given a list of IKEA product names, can you guess what the product is. Ten products are picked from our database, so every game is different!
Last week I made a post about lickable ads.
The president of the company behind the lickable ads posted a comment that you may find interesting:
As the president of First Flavor http://www.FirstFlavor.com, the company bringing this Peel ‘n Taste product to market, there is a major correction to the WSJ article: This is not about Lickable Ads. Welch’s used the term ‘lick’ in their ad and no one seems to have bothered to read the fine print.
Our product, which can be attached to a print ad and peeled off, is a sealed tamper evident foil pouch containing a piece of edible film. (Similar to popular breath strips.) One peels opens the pouch and places the piece of edible film on your tongue. The edible film dissolves quickly leaving you with a burst of flavor. No licking involved!
The point that was really missed was that finally consumers now have a way of trying the taste of a product before they buy it. We call it taking a product for a ‘Taste Drive’!
Jay Minkoff
President – First Flavor
Sidenote: It appears that all the Fox affiliates use the same theme. The Tampa Fox channell uses the same graphics and music as the Dallas Fox station.