WASHINGTON (Reuters) – Pfizer Inc said on Monday it was pulling television advertisements for its Lipitor cholesterol drug featuring Dr. Robert Jarvik, inventor of the Jarvik artificial heart, because they created “misimpressions.”
A burqa may not be the flirtiest garment ever invented for women. The highly modest head-to-toe robe even shrouds the eyes, so for centuries it’s been difficult for women wearing them to send suggestive signals to men.But now a German designer has debuted a digitally-enabled burqa that can broadcast a photo of the wearer to nearby mobile phones. Markus Kison calls it the “CharmingBurka,” and says it isn’t forbidden by Islamic law.
A model demonstrated a prototype of Kison’s garment at the Seamless 2008 design and fashion show in Boston, a high-tech fashion event run with support from the Masschusetts Institute of Technology.
Kison says the burqa has a “digital layer” that incorporates a Bluetooth antenna, which lets women “decide for themselves where they want to position themselves virtually.” Nearby mobile phones that also use Bluetooth will light up with any small file a woman chooses to broadcast as her identity — a photo, a cartoon, a text file or even a sound clip.