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Survey findings released today from Ellison Research (Phoenix, Arizona) show that seven out of ten regular churchgoers would be at least somewhat open to switching denominations, with dramatic differences between Protestants and Roman Catholics.

Yada, yada, yada, lots of crazy stats broken down, yada yada . . . .

Sixteen percent of Protestant churchgoers are exclusively loyal to one denomination, and a total of 67% have a preferred denomination (even if they will consider others).  Types of consumer products or services that show similar levels of brand loyalty among Protestant churchgoers include:

• toothpaste (22% exclusive to one brand, with 64% expressing a brand preference)
• bathroom tissue (19% exclusive to one brand, with 59% expressing a brand preference)
• pain reliever (16% exclusive to one brand, with 57% expressing a brand preference)
• soft drinks (14% exclusive to one brand, with 70% expressing a brand preference)
• automobiles (11% exclusive to one brand, with 64% expressing a brand preference)
• grocery stores (9% exclusive to one brand, with 66% expressing a brand preference)

Protestants are more likely to be loyal to their denomination than they are to any specific brand of airline, athletic shoe, automobile, book store, bottled water, car rental company, carpet, clothing store, Christian/religious book store, computer, consumer electronics store, cosmetics, convenience store, department store, drug store, fast food restaurant, furniture, furniture store, gasoline/diesel, hand tools, home improvement store, hotel, light bulb, major appliance, pet product store, shoe store, and vitamin/nutritional supplement.

Full EllisonResearch Article