BagOfNothing.com

Ralph Reed, the Republican operative who built the Christian Coalition into a potent political force in the 1990s by mobilizing evangelicals and other religious conservatives and who did similar work to help George W. Bush win two presidential elections, is quietly launching a group aimed at using the Web to mobilize a new generation of values voters. In addition to targeting the GOP’s traditional faith-based allies—white evangelicals and observant Catholics—the group, called the Faith and Freedom Coalition, will reach out to Democratic-leaning constituencies, including Hispanics, blacks, young people, and women.

“This is not your daddy’s Christian Coalition,” Reed said in an interview Monday. “It’s got to be more brown, more black, more female, and younger. It’s critical that we open the door wide and let them know if they share our values and believe in the principles of faith and marriage and family, they’re welcome.”

“There’s a whole rising generation of young leaders in the faith community, and rather than nab the publicity I did at Christian Coalition, I want to cultivate and train that rising generation,” Reed said. “One question is, who is our future Barack Obama, doing local organizing just like he was in the 1990s?”

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I was a little fascinated with this part:

The Faith and Freedom Coalition has been quietly active for a few weeks but has attracted no news media notice so far. Reed said that was intentional: “We’re less focused on the pyrotechnics than on being a strong grass-roots presence all the way down to the precinct level, which has always been my emphasis.”

The timing worked out well for not attracting a lot of attention, with the events of the South Carolina governor and all.