ScottsMiracle-Gro Co has signed a multiyear, multimillion-dollar sponsorship with Major League Baseball that includes licensed products such as grass seeds and fertilizers, baseball-themed advertising, in-park signage and partnerships with several teams.
You know, this is really a great partnership. Fans marvel at how beautiful a baseball field looks and the thought always enters a man’s head – how can I get my lawn to look like that?
For you fans of the Ballpark in Arlington, good news for you.
Under the deal, Scotts in early April will begin selling grass seed blends and fertilizers featured in such iconic ballparks as Wrigley Field and Fenway Park, the respective homes of the Chicago Cubs and Boston Red Sox, as well as venues in Cincinnati, Philadelphia and St. Louis.
If the initial products sell well, others will be rolled out down the road, Price said.
In addition to licensed products, Scotts also negotiated sponsorship agreements with eight teams — the ones whose names are on the seed products as well as the Atlanta Braves, Los Angeles Angels of Anaheim and Texas Rangers.
