Church produced film ‘Courageous’ lights up box office on opening weekend

A Baptist church in Albany, Georgia, is getting Hollywood’s attention – the church, Sherwood Baptist, has developed a movie-production operation, and its latest offering opened last weekend as the Number Four top money-grossing film in the country.

The Christian-themed film, “Courageous,” was developed in connection with TriStar, Sony, and Provident Films. It is meant to inspire fathers to not leave their families, to love their children, to not fail.

“Courageous,” which opened in just 1,161 theaters this past weekend, depicts four police officers who share a commonality both as fathers and in their effort to become better ones. The movie and its characters, played by amateur actors and members of Sherwood Baptist are enveloped in various ways in a devastating tragedy.

According to boxoffice.com, which tracks movie response nationwide, put “Courageous” at the fourth position for the weekend with gross revenues of just over $9 million. The fifth- and sixth-place movies (“50/50” and “Dreamhouse”) both opened at far more theaters but did not come close to the weekend box-office income of “Courageous.”

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Nestle ad first to pitch at canine customers

Nestle, one of the world’s biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.

“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” said Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany.

Nestle asked experts in pet behavior in the United States to research what would appeal to dogs and used the results to create the 23-second commercial for its Beneful dog food brand.

The advert, to be screened on Austrian television this week, features a tone similar to a dog whistle, which humans can barely hear, as well as an audible “squeak” like the sound dogs’ toys make and a high-pitched “ping.”

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